Marketing management / Philip Kotler, Kevin Lane Keller
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780136009986
- HF5415.13 .K64 2009
Item type | Current library | Call number | Status | Date due | Barcode |
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Recommended bibliography book | TBS Barcelona | HF5415.13 KOT (Browse shelf(Opens below)) | Available | B03860 |
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112.37 BUI Stratégies d'internationalisation des entreprises | 121.55 KOT Dirección de marketing (2006) | 121.55 KOT Dirección de marketing (2006) | 121.55 KOT Marketing management | 121.55 KOT Marketing management | 121.78 BOT Marketing de pompas fúnebres | 121.89 HER El plan de marketing estratégico |
Includes bibliographical references and index.
Understanding marketing management -- capturing marketing insights -- connecting with customers -- building strong brands -- shaping the market offerings -- delivering value -- communicating value -- creating successful long-term growth.
For undergraduate and MBA marketing management and strategy courses. Kotler/Keller is the gold standard in the marketing management discipline because it continues to reflect the latest changes in marketing theory and practice.