Universal principles of branding : 100 key concepts for defining, building, and delivering brands / Mark Kingsley.
Material type: TextLanguage: English Publication details: Beverly, MA : Quarto Publishing Group, 2023.Description: 216 pages : illustrations (color) ; 26 cm.ISBN:- 9780760378205
- One hundred key concepts for defining, building, and delivering brands
- A hundred key concepts for defining, building, and delivering brands
- HF5415.1255 .K57 2023
Item type | Current library | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Book | TBS Barcelona Libre acceso | HF5415.1255 KIN (Browse shelf(Opens below)) | 1 | Available | B05331 |
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HF5415.1255 CHA The new emerging market multinationals | HF5415.1255 HOL How brands become icons | HF5415.1255 KAP The new strategic brand management (2008) | HF5415.1255 KIN Universal principles of branding : 100 key concepts for defining, building, and delivering brands | HF5415.1255 LEA Experiential marketing : integrated theory & strategic application | HF5415.1255 SIN Brand management : principles and applications for effective branding | HF5415.1255 SPA Easy Branding in Fashion Retail : Schritt für Schritt zur Markenbildung im Modehandel |
Includes bibliographical references and index.
Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.
*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*
Richly illustrated and easy to navigate, this comprehensive reference pairs clear one-page explanations of each principle with visual examples of it applied in practice on the facing page. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.
Featured principles are as diverse as:
Authenticity —
Social Responsibility —
World Building —
Gatekeepers —
Rituals and routine.
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.