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The power of the tale : using narratives for organisational success / Julie Allan and Gerard Fairtlough and Barbara Heinzen.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Chichester ; New York, NY : Wiley, 2002.Description: xiii, 306 pages : illustrations ; 24 cmISBN:
  • 9780470842270
Subject(s): LOC classification:
  • HD30.3 .A395 2002
Summary: Story-telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story-telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old-fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.

Includes bibliographical references and indexes.

Story-telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story-telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old-fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.

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