Innovation management and new product development / Paul Trott.

By:

Trott, Paul [author.]

Material type: Text

TextLanguage: English Publisher: Harlow, England : Pearson, 2021Edition: Seventh editionDescription: 1 online resource : illustrations (black and white, and colour) Carrier type:

online resource

ISBN:

9781292251561 (ePub ebook) :
9781292251547 (PDF ebook) :

Subject(s):

Online resources:

Click here to access online

Available additional physical forms:

Also issued in print format.

Contents:

Part 1 Innovation management — Innovation management: an introduction — National systems of innovation and entrepreneurship — Public sector innovation — Managing innovation within firms — Operations and process innovation — Part 2 Turning technology into business — Managing intellectual property — Managing organisational knowledge — Strategic alliances and networks — Management of research and development — Open innovation and technology transfer — Part 3 New product development — Business models — Market adoption and technology diffusion — New product development — Market research and its influence on new product development — Managing the new product development process.

Summary: Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps students abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter. Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking students through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.

Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Call number	URL	Copy number	Status	Date due	Barcode
eBook	TBS Barcelona		Link to resource	1	Available

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Includes bibliographical references and index.

Part 1 Innovation management —

Innovation management: an introduction —
National systems of innovation and entrepreneurship —
Public sector innovation —
Managing innovation within firms —
Operations and process innovation —

Part 2 Turning technology into business —

Managing intellectual property —
Managing organisational knowledge —
Strategic alliances and networks —
Management of research and development —
Open innovation and technology transfer —

Part 3 New product development —

Business models —
Market adoption and technology diffusion —
New product development —
Market research and its influence on new product development —
Managing the new product development process.

Innovation Management and New Product Development, 7th Edition, by Trott is an established textbook on innovation management, management of technology, new product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including manufacturing, services, small to large organisations and the private and public sectors. The book keeps students abreast of the recent developments in the field of innovation and how the subject is being discussed in the wider business world through up-to-date examples, case studies, illustrations and images in every chapter.

Clear and informed coverage of the management processes of new product development, coupled with a practical orientation of taking students through real-life challenges and dilemmas, makes it an essential textbook for MBA, MSc and advanced undergraduate courses.

Also issued in print format.

Restricted: Printing from this resource is governed by The Legal Deposit Libraries (Non-Print Works) Regulations (UK) and UK copyright law currently in force. UkOxU