Southwest Airlines Success : / Ashutosh Muduli ; Vinita Kaura : A Case Study Analysis

By:

Muduli, Ashutosh

Material type: Text

TextLanguage: English Publication details: BVIMR Management Edge 2011ISSN:

0976-0431

Subject(s):

Online resources:

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Summary: In this cut throat competitive era service firms may survive with innovative strategies with reference to people, process and physical evidence that differentiate their services from their competitors. The key objective of this paper is to highlight the strategies of Southwest airlines that facilitated it to produce a successful model in airlines industry that was benchmark for the entire world. Paper enlightens that if a service firm gives priority to its employees than customers, it automatically serves customers in better way as services of a company are given through employees and employees' delight is customers' delight in service sector.

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Item type	Current library	Call number	URL	Status	Date due	Barcode
Academic Article	TBS Barcelona		Link to resource	Available

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In this cut throat competitive era service firms may survive with innovative strategies with reference to people, process and physical evidence that differentiate their services from their competitors. The key objective of this paper is to highlight the strategies of Southwest airlines that facilitated it to produce a successful model in airlines industry that was benchmark for the entire world. Paper enlightens that if a service firm gives priority to its employees than customers, it automatically serves customers in better way as services of a company are given through employees and employees' delight is customers' delight in service sector.

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