A retrospective on : institutional, cultural and transaction cost influences on entry mode choice and performance / Keith D. Brouthers.

By:

Brouthers, Keith D [author]

Material type: Text

TextLanguage: English Publication details: Journal of International Business Studies, 2013.Description: 14-22 pagesISSN:

0047-2506
1478-6990

Subject(s):

Online resources:

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Summary: For several decades researchers have focused on the entry mode decision because it is critically important for firms expanding abroad. Despite this attention we still lack clear tools to help managers make effective entry decisions. In this paper I review past research exploring transaction cost and institutional perspectives of mode choice, provide a critique of this literature, and generate suggestions to move our knowledge forward. In addition, I review the limited research exploring entry mode performance, and emphasize the importance of examining the normative merits of proposed theoretical models. I hope these suggestions will lead to the development of prescriptive tools for managers to make better entry mode decisions that result in improved firm performance.

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Item type	Current library	Collection	Call number	URL	Status	Date due	Barcode
Academic Article	TBS Barcelona	Core Textbooks		Link to resource	Available		5229

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For several decades researchers have focused on the entry mode decision because it is critically important for firms expanding abroad. Despite this attention we still lack clear tools to help managers make effective entry decisions. In this paper I review past research exploring transaction cost and institutional perspectives of mode choice, provide a critique of this literature, and generate suggestions to move our knowledge forward. In addition, I review the limited research exploring entry mode performance, and emphasize the importance of examining the normative merits of proposed theoretical models. I hope these suggestions will lead to the development of prescriptive tools for managers to make better entry mode decisions that result in improved firm performance.

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