Events management.

By:

Bowdin, G. A. J [author.]

Contributor(s):

Bowdin, G. A. J. Events management. Third edition

Material type: Text

TextLanguage: English Series: Events management seriesPublisher: London : Routledge, 2023Edition: Fourth edition / Glenn A.J. Bowdin [and five others]Description: 852 Pages 122 Color IllustrationsISBN:

9781000904451
9780367491840
9781000904390

Subject(s):

Special events -- Management

Contents:

Section 1: Event Context — An Overview of the Event Field — Perspectives on Events — The Event Planning Context — Event Tourism Planning — Sustainable Event Management Section 2: Planning — Strategic Event Planning — Conceptualising the Event — Event Project Management — Event Financial Planning — Human Resource Management and Events — Marketing Planning for Events — Promotion: Integrated Marketing Communication for Events — Sponsorship of Events Section 3: Event Operations and Evaluation — Event Design and Production — Event Logistics — Legal Considerations in Event Planning and Management — Risk Management — Evaluation and Research.

Summary: A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events. The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations. This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.

Holdings ( 1 )
Title notes ( 4 )

Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
Book	TBS Barcelona		1	Available	SOON AVAILABLE

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Includes bibliographical references and index.

Section 1: Event Context — An Overview of the Event Field — Perspectives on Events — The Event Planning Context — Event Tourism Planning — Sustainable Event Management

Section 2: Planning — Strategic Event Planning — Conceptualising the Event — Event Project Management — Event Financial Planning — Human Resource Management and Events — Marketing Planning for Events — Promotion: Integrated Marketing Communication for Events — Sponsorship of Events

Section 3: Event Operations and Evaluation — Event Design and Production — Event Logistics — Legal Considerations in Event Planning and Management — Risk Management — Evaluation and Research.

Legal Deposit; Only available on premises controlled by the deposit library and to one user at any one time; The Legal Deposit Libraries (Non-Print Works) Regulations (UK). UkOxU

A must-have introductory text of unrivalled coverage and depth focusing on events planning and management, the fourth edition of Events Management provides a complete A to Z of the principles and practices of planning, managing and staging events.

The book offers a systematic guide to organising successful events, examining areas such as event design, logistics, marketing, human resource management, financial planning, risk management, impacts, evaluation and reporting. The fourth edition has been fully updated and revised to include content covering technology, including virtual and hybrid events, concepts such as social capital, soft power and events, social inclusion, equality, accessibility and diversity, and the latest industry reports, research and legal frameworks. The book is logically structured and features new case studies, showing real-life applications and highlighting issues with planning events of all types and scales in a range of geographical locations.

This book has been dubbed ‘the events management bible’ and fosters an interactive learning experience amongst scholars of events management, tourism and hospitality.