The new strategic brand management (2008)

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Material type: Text

TextLanguage: English Publication details: Kogan Page, 2008Edition: 4ª edDescription: xv + 560 p ; 25 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona Libre acceso	HF5415.1255 KAP (Browse shelf(Opens below))	Available		B01980

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Previous	HF5415.1255 BEV Brand management : co-creating meaningful brands	HF5415.1255 CHA The new emerging market multinationals :four strategies for disrupting markets and building brands	HF5415.1255 HOL How brands become icons	HF5415.1255 KAP The new strategic brand management (2008)	HF5415.1255 KIN Universal principles of branding : 100 key concepts for defining, building, and delivering brands	HF5415.1255 LEA Experiential marketing : integrated theory & strategic application	HF5415.1255 SIN Brand management : principles and applications for effective branding	Next

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