Marketing accountability
Material type: TextLanguage: English Publication details: Kogan Page, 2009Description: vii + 293 p. ; 24 cmISBN:- 9780749462635
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | TBS Barcelona Libre acceso | HF5415.13 MCD (Browse shelf(Opens below)) | Available | B04614 |
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HF5415.13 LEN Marketing ROI (retorno sobre la inversión) | HF5415.13 LEN Mercator | HF5415.13 MCD Marketing plans | HF5415.13 MCD Marketing accountability | HF5415.13 MES Marketing industrial | HF5415.13 MES Marketing industrial | HF5415.13 MON La dirección estratégica de la empresa: prácticas avanzadas |
No CEO or CFO wants to hear that their marketing investment was a gamble, and greater accountability for marketing expenditure is one of the biggest issues facing the marketing community today. Marketing Accountability is a major breakthrough for marketing and essential reading for any marketing professional. Based on seven years' research into global best practice in marketing, it introduces a marketing metrics model that will help you to measure ; marketing effectiveness, align marketing activities with corporate strategy and deliver accountability.