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Inbound marketing get found using Google, social media, and blogs

Contributor(s): Material type: TextTextLanguage: English Publication details: Wiley, 2010Description: xxiii +226 p. ; 24 cmISBN:
  • 9780470499313
Subject(s): Online resources: Summary: Stop pushing your message out and start pulling your customers in ; ; Traditional 'outbound' marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. ; ; Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. ; ; • Improve your rankings in Google to get more traffic ; • Build and promote a blog for your business ; • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. ; • Measure what matters and do more of what works online ; ; The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HF5415.1265 HAL (Browse shelf(Opens below)) Available B04698
Browsing TBS Barcelona shelves, Shelving location: Libre acceso Close shelf browser (Hides shelf browser)
HF5415.1265 ENG The art of SEO HF5415.1265 GLA The big data-driven business HF5415.1265 GRA Zero to 100,000 HF5415.1265 HAL Inbound marketing get found using Google, social media, and blogs HF5415.1265 HAN Digital marketing HF5415.1265 HEN Influencer HF5415.1265 KEL Social media

Stop pushing your message out and start pulling your customers in ; ; Traditional 'outbound' marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective. People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how to get found by customers online. ; ; Inbound Marketing is a how-to guide to getting found via Google, the blogosphere, and social media sites. ; ; • Improve your rankings in Google to get more traffic ; • Build and promote a blog for your business ; • Grow and nurture a community in Facebook, LinkedIn, Twitter, etc. ; • Measure what matters and do more of what works online ; ; The rules of marketing have changed, and your business can benefit from this change. Inbound Marketing shows you how to get found by more prospects already looking for what you have to sell.

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