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Disciplined entrepreneurship : 24 steps to a successful startup / Bill Aulet ; illustrated by Marius Ursache.

By: Material type: TextTextLanguage: English Publication details: Hoboken, NJ : Wiley, 2013.Description: xvi, 272 pages : illustrations (chiefly color) ; 21 cm.ISBN:
  • 9781118692288
Subject(s): LOC classification:
  • HD62.5 .A935 2013
Contents:
Introduction: Six themes of the 24 steps -- Getting started -- Market segmentation -- Select a beachhead market -- Build an end user profile -- Calculate the total addressable market (TAM) size for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's decision-making unit (DMU) -- Map the process to acquire a paying customer -- Calculate the total addressable market size for follow-on markets -- Design a business model -- Set your pricing framework -- Calculate the lifetime value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Calculate the cost of customer acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the minimum viable business product (MVBP) -- That "The Dogs Will Eat the Dog Food" -- Develop a product plan -- Postlude: a business is more than 24 steps.
Courses that have reserved this title:
  • B3ASP ENT: Idea Generation
Summary: 24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special -- they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the 'F' word -- focus -- is crucial to a startup's success; Common obstacles that entrepreneurs face -- and how to overcome them; How to use innovation to stand out in the crowd -- it's not just about technology; Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.
Holdings
Item type Current library Collection Call number Status Date due Barcode
Book TBS Barcelona Libre acceso Core Textbooks HD62.5 AUL (Browse shelf(Opens below)) Not for loan B01282
Book TBS Barcelona Libre acceso Core Textbooks HD62.5 AUL (Browse shelf(Opens below)) Available B01978
Book TBS Barcelona Libre acceso Core Textbooks HD62.5 AUL (Browse shelf(Opens below)) Available B01281

Includes bibliographical references and index.

Introduction: Six themes of the 24 steps -- Getting started -- Market segmentation -- Select a beachhead market -- Build an end user profile -- Calculate the total addressable market (TAM) size for the beachhead market -- Profile the persona for the beachhead market -- Full life cycle use case -- High-level product specification -- Quantify the value proposition -- Identify your next 10 customers -- Define your core -- Chart your competitive position -- Determine the customer's decision-making unit (DMU) -- Map the process to acquire a paying customer -- Calculate the total addressable market size for follow-on markets -- Design a business model -- Set your pricing framework -- Calculate the lifetime value (LTV) of an acquired customer -- Map the sales process to acquire a customer -- Calculate the cost of customer acquisition (COCA) -- Identify key assumptions -- Test key assumptions -- Define the minimum viable business product (MVBP) -- That "The Dogs Will Eat the Dog Food" -- Develop a product plan -- Postlude: a business is more than 24 steps.

24 Steps to Success! Disciplined Entrepreneurship will change the way you think about starting a company. Many believe that entrepreneurship cannot be taught, but great entrepreneurs aren't born with something special -- they simply make great products. This book will show you how to create a successful startup through developing an innovative product. It breaks down the necessary processes into an integrated, comprehensive, and proven 24-step framework that any industrious person can learn and apply. You will learn: Why the 'F' word -- focus -- is crucial to a startup's success; Common obstacles that entrepreneurs face -- and how to overcome them; How to use innovation to stand out in the crowd -- it's not just about technology; Whether you're a first-time or repeat entrepreneur, Disciplined Entrepreneurship gives you the tools you need to improve your odds of making a product people want. Author Bill Aulet is the managing director of the Martin Trust Center for MIT Entrepreneurship as well as a senior lecturer at the MIT Sloan School of Management.

B3ASP ENT: Idea Generation

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