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Retail marketing and branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2011
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 PER.
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The complete guide to direct marketing by Series: Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Kaplan, 2006
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.126 MEI.
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Media planning and buying in the 21st century by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: 2020 : Marketing Communications, 2011
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5826.5 GES, HF5826.5 GES.
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What Chinese want by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Palgrave Macmillan, 2012
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.33 DOC.
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Retail marketing by
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: McGraw-Hill, 2002
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5429 MCG.
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Free by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hyperion, 2009
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 AND.
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Los 10 pecados capitales del marketing : signos y soluciones / Phillip Kotler ; translated by Ana García Bertrán by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish Original language: English
Publication details: Barcelona : Gestión 2000, Centro Libros PAPF, 2005
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415 KOT, HF5415 KOT.
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Marketing calculator by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2008
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 POW.
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Product strategy and management by
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Prentice Hall, 2007
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.15 BAK.
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Managing brand equity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Free Press, 1991
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 AAK.
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Consumer behaviour : a European perspective / Michael R. Solomon, [and three others]. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, England : Pearson Education 2010
Other title:
  • Consumer behavior
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.33 SOL.
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Pricing on purpose by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2006
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5416.5 BAK.
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Strategic brand management (2012, 2 ed.) by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Pearson Prentice Hall, 2012
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KEL.
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The strategy and tactics of pricing by
Edition: 5ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pearson Education, 2011
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5416.5 NAG.
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Référencement et visibilité web by Series: Lire Agir
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Vuibert, 2012
Availability: Items available for loan: TBS Barcelona (1)Call number: TK5105.888 COL.
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Advertising and promotion by
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2010
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5823 HAC.
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Publicidad online by Series: Libros profesionales de empresa
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: ESIC, 2012
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF6146.I58 ROD.
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e-Publicité by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Dunod, 2011
Availability: Items available for loan: TBS Barcelona (1)Call number: HF6146.I58 DEC.
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Lovemarks by Series: Empresa activa
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Urano, 2005
Availability: Items available for loan: TBS Barcelona (1)Call number: 121.92 ROB.
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