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Branding and product design : an integrated perspective / Monika Hestad.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Abingdon, England ; New York, NY : Routledge, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 HES.
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The dynamics of influencer marketing : a multidisciplinary approach / edited by José M. Álvarez-Monzoncillo. by Series: Routledge studies in marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Routledge, Taylor & Francis Group, 2023
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 ALV.
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Fashion brand management : plan, scale and market a successful fashion business / Alison Lowe. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Kogan Page, 2023
Availability: Not available: TBS Barcelona: Checked out (1).
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The 10-second customer journey : the CXO's playbook for growing and retaining customers in a digital world / Todd Unger. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Great Britain : Practical Inspiration Publishing, 2024.
Other title:
  • The ten seond customer journey.
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The road to luxury : the new frontiers in luxury brand management cloth / Ashok Som, Christian Blanckaert. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Singapore : John Wiley & Sons, 2021
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999.L852 SOM.
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Digital marketing outreach : the future of marketing practices / edited by Kavita Sharma and Swati Aggarwal. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English
Publication details: Lodon : Routledge, Taylor & Francis Group, 2023
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 SHA.
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International marketing / Michael R. Czinkota, Ilkka A. Ronkainen. by
Edition: 10th edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Mason, OH : South-Western Cengage Learning, 2013
Availability: Items available for loan: TBS Barcelona (2)Call number: HF1416 CZI, HF1416 CZI.
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