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Journal of marketing research. by
Material type: Continuing resource Continuing resource; Format: available online remote; Type of continuing resource: periodical
Publisher: Thousand Oaks, CA : Sage
Other title:
  • JMR, Journal of marketing research
  • JMR
Availability: No items available.
Foundations of marketing / William M. Pride, O.C. Ferrell. by
Edition: Ninth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Boston, MA : Cengage Learning, 2022.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415 PRI.
The essentials of marketing research / Lawrence S. Silver, [and three others]. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Routledge, 2013.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.2 SIL.
Journal of international marketing. by
Material type: Continuing resource Continuing resource; Format: available online remote; Type of continuing resource: periodical
Publisher: Thousand Oaks, CA : Sage
Availability: Items available for loan: TBS Barcelona (1).
Place Branding & Public Diplomacy
Material type: Continuing resource Continuing resource; Format: print available online remote; Type of continuing resource: periodical
Publication details: London : Henry Stewart Publications, ©2004-
Availability: Items available for loan: TBS Barcelona (1).
Selling the dream : the billion-dollar industry bankrupting Americans / Jane Marie. by
Edition: First Atria books hardcover edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: New York : Atria Books, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.126 MAR SOON AVAILABLE.
Marketing Luxury Services : Concepts, Strategy, and Practice / by Miguel Angelo Hemzo. by
Edition: First edition 2023.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Cham : Springer International Publishing : Imprint: Palgrave Macmillan, 2023
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5410 HEM SOON AVAILABLE.
From art to marketing : the relevance of authenticity to contemporary consumer culture / Marta Massi. by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publisher: Basingstoke : Palgrave Macmillan, 2023
Availability: Items available for loan: TBS Barcelona (1)Call number: N8600 MAS SOON AVAILABLE.
A practitioner's guide to account-based marketing : accelerating growth in strategic accounts / Bev Burgess, Dave Munn. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publisher: London ; New York, NY : Kogan Page, 2021
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.122 BUR SOON AVAILABLE.
Logos that last : how to create iconic visual branding / by Allan Peters. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English
Publication details: Beverly, MA : Quarto Publishing Group, 2023.
Availability: Items available for loan: TBS Barcelona (1)Call number: NC1002.L63 PET.
Made by James : the honest guide to creativity and logo design / James Martin. by
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English
Publication details: Beverly, MA : Quatro Publishing Group, 2021
Availability: Items available for loan: TBS Barcelona (1)Call number: NC1002.L63 MAR.
Principles of logo design : a practical guide to creating effective signs, symbols, and icons / by George Bokhua. by
Edition: [First edition].
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: Beverly, MA : Rockport Publishers, 2022
Availability: Items available for loan: TBS Barcelona (1)Call number: NC1002.L63 BOK SOON AVAILABLE.
Experiential marketing : integrated theory & strategic application / Rose Leahy, Pio Fenton, Holly Barry. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Thousand Oaks, CA : Sage Publications, 2024.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 LEA.
Brand management : principles and applications for effective branding / Jaywant Singh, Paurav Shukla. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York, NY : Kogan Page, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 SIN.
Identity designed : the process / David Airey. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: Beverly, MA : Rockport, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 AIR.
Universal principles of branding : 100 key concepts for defining, building, and delivering brands / Mark Kingsley. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Beverly, MA : Quarto Publishing Group, 2023
Other title:
  • One hundred key concepts for defining, building, and delivering brands
  • A hundred key concepts for defining, building, and delivering brands
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KIN.
Social media marketing : theories & applications / Stephan Dahl. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Thousand Oaks, CA : Sage Publications, 2021
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 DAH.
Brand management : co-creating meaningful brands / Michael Beverland, Pinar Cankurtaran. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Thousand Oaks, CA: Sage Publications, 2024.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 BEV.
Marketing plans : profitable strategies in the digital age / Malcolm McDonald, Hugh Wilson, Dave Chaffey. by
Edition: Ninth edition
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Language: English
Publication details: Chichester, England : John Wiley & Sons, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 MCD.
Day trading attention : how to actually build brand and sales in the new social media world / Gary Vaynerchuk. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Harper Business, an imprint of HarperCollins Publishers, 2024
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1265 VAY.
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