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Media planning and buying in the 21st century by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: 2020 : Marketing Communications, 2011
Availability: Items available for loan: TBS Barcelona (2)Call number: HF5826.5 GES, HF5826.5 GES.
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Managing brand equity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Free Press, 1991
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 AAK.
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Advertising and promotion by
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2010
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5823 HAC.
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Publicidad online by Series: Libros profesionales de empresa
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: ESIC, 2012
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF6146.I58 ROD.
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e-Publicité by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Dunod, 2011
Availability: Items available for loan: TBS Barcelona (1)Call number: HF6146.I58 DEC.
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Lovemarks by Series: Empresa activa
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Urano, 2005
Availability: Items available for loan: TBS Barcelona (1)Call number: 121.92 ROB.
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Business marketing by
Edition: 4ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: McGraw-Hill, 2009
Availability: Items available for loan: TBS Barcelona (4)Call number: HF5415 DWY, HF5415 DWY, HF5415 DWY, HF5415 DWY. Not available: TBS Barcelona: Reference Only (1).
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B to B branding by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: De Boeck, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 MAL. Not available: TBS Barcelona: Checked out (1). TBS Barcelona: Reference Only (1).
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Advertising by design : generating and designing creative ideas across media / Robin Landa. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, NJ : Wiley, 2010.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5823 LAN.
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B2B brand management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Springer, 2006
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KOT.
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Fashion brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kogan Page, 2012
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 TUN.
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How brands become icons by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harvard Business School Press, 2004
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 HOL.
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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by
Edition: Seventh global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, England : Pearson Education, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.123 CLO.
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SEO step-by-step by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Autoedición, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HF6146.I58 JON. Not available: TBS Barcelona: Reference Only (1).
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Advertising and consumer culture in China by Series: China Today
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Polity, 2016
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5813.C5 LIH.
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Decoded by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2013
Online access:
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 BAR.
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Le grand livre du luxe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Eyrolles, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 CAS.
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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: Tenth edition ; Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: [New York, NY] : McGraw-Hill Education, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5823 BEL.
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The new rules of marketing & PR by
Edition: 5ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF6146.I58 SCO.
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