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Decoding the irrational consumer by Series: Marketing
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kogan Page, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.12615 BRI.
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Ethics and neuromarketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Springer International Publishing, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.12615 THO.
Lists:
Trends in tourist behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Springer, 2019
Availability: Items available for loan: TBS Barcelona (1)Call number: G155.7 ART.
La era del capitalismo de la vigilancia by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Paidós, 2020
Availability: Items available for loan: TBS Barcelona (1)Call number: HM851 ZUB.
Perspectives on Consumer Behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Springer, 2020
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 SRO.
The aging consumer by
Edition: 2nd edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Routledge, 2021
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.332.O43 DRO.
Haptic Sensation and Consumer Behaviour by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Palgrave Macmillan, 2020
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 RAC.
Congruency, Expectations and Consumer Behavior in Digital Environments by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Springer Gabler, 2020
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 NIM.
Handbook on the Psychology of Pricing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Pricing School Press, 2018
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5416.5 HUS.
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Consumer behavior / Michael R. Solomon by
Edition: Twelfth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, England : Pearson Education, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 SOL.
Social commerce by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Palgrave Macmillan, 2019
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 BOA.
The Routledge companion to consumer behavior by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Routledge, 2018
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 SOL.
Ethics and manipulation in advertising : answering a flawed indictment / Michael J. Phillips. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Westport, CT : Quorum, 1997.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5822 PHI.
Luxury fever by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Princeton University Press, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 FRA.
Predictably irrational by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harper, 2009
Availability: No items available.
Business unusual by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kogan Page, 2022
Availability: Items available for loan: TBS Barcelona (1).
Consumer behaviour : applications in marketing / Robert East, Jaywant Singh, Malcolm Wright, Marc Vanhuele. by
Edition: Fourth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: London ; Thousand Oaks, California : SAGE Publications Ltd, 2022Copyright date: ©2022
Other title:
  • Consumer behavior
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 EAS.
The objects of affection : semiotics and consumer culture / Arthur Asa Berger. by Series: Semiotics and popular culture
Edition: 1st ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Palgrave Macmillan, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.33 BER.
Pricing : making profitable decisions / Kent B. Monroe. by Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill Pub. Co., c1990
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5416.5 MON.
Comportamiento del consumidor / Michael R. Solomon ; translated by María Jesús Herrero Díaz ; technical revision by Laura Alicia Calleros Torre by
Edition: 11th ed. ; 2 copies
Material type: Text Text; Literary form: Not fiction
Language: Spanish Original language: English Publisher: Ciudad de México : Pearson Educación de México, [2017]
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.33 SOL.
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