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Brand identity essentials : 100 principles for building brands / Kevin Budelmann, Yang Kim. by
Edition: Revised and Expanded.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Beverly, MA : Rockport, 2019
Availability: Not available: TBS Barcelona: Checked out (1).
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Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne. by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: New York : Hachette Books, [2017]Copyright date: ©2017
Other title:
  • Proven steps to inspire confidence and seize new growth
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.153 KIM.
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The birth of brand : 4000 years of branding / Karl Moore and Susan Reid. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Business History, 2008
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Brand coolness / Caleb Warren, Rajeev Batra, Sandra Maria Correia Loureiro, and Richard P. Bagozzi. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Journal of Marketing, 2019
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