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Results of search for 'an:1645'
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Authors
Kim, W. Chan
Mauborgne, Renée
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Market segmentation
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
/ W. Chan Kim, Renée Mauborgne.
by
Kim, W. Chan
[author]
Mauborgne, Renée
[author]
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Language:
English
Publication details:
Boston, MA :
Harvard Business School Press,
2005
Availability:
Items available for loan:
TBS Barcelona
(1)
Call number:
HF5415.153 KIM
.
Not available:
TBS Barcelona: Consulta en sala
(1).
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La estrategia del océano azul : cómo crear en el mercado espacios no disputados en los que la competencia sea irrelevante
/ W. Chan Kim, Renée Mauborgne.
by
Kim, W. Chan
[author]
Mauborgne, Renée
[author]
Edition:
Sixth edition.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Language:
Spanish
Original language:
English
Publication details:
Barcelona :
Edigrabel S.A.,
2008
Availability:
Items available for loan:
TBS Barcelona
(1)
Call number:
HF5415.153 KIM
.
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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant
/ W. Chan Kim, Renée Mauborgne.
by
Kim, W. Chan
[author]
Mauborgne, Renée
[author]
Edition:
Expanded edition.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Language:
English
Publication details:
Boston, MA :
Harvard Business Review Press,
2015
Availability:
Items available for loan:
TBS Barcelona
(2)
Call number:
HF5415.153 KIM, HF5415.153 KIM
.
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