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		Brand identity essentials : 100 principles for building brands / Kevin Budelmann, Yang Kim. by Budelmann, Kevin [author] Kim, Yang, 1968- [author] Edition: Revised and Expanded. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Beverly, MA : Rockport, 2019 Availability: Not available: TBS Barcelona: Checked out (1). Lists: BRANDING. Place hold Add to cart (remove)
		No cover image available The Burberry business model: creating an international luxury fashion brand / Christopher M. Moore; Grete Birtwistle by Birtwistle, Grete Moore, Christopher M Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: International Journal of Retail & Distribution Management 2004 Other title: International Journal of Retail & Distribution Management (2004) 32 (8): 412–422. Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1)Call number: JOURNAL ARTICLE. Place hold Add to cart (remove)
		Blue ocean shift : beyond competing : proven steps to inspire confidence and seize new growth / W. Chan Kim, Renée Mauborgne. by Kim, W. Chan [author.] Mauborgne, Renée [author.] Edition: First edition. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publisher: New York : Hachette Books, [2017]Copyright date: ©2017 Other title: Proven steps to inspire confidence and seize new growth Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.153 KIM. Place hold Add to cart (remove)
		No cover image available Exploring the changing role of brand archetypes in customer-brand relationships : Why try to be a hero when your brand can be more? / Omar Merlo, Andreas B. Eisingerich, Richard Gillingwater, Jia Jocelyn Cao by Merlo, Omar, 1956- Eisingerich, Andreas B Gillingwater, Richard Cao, Jia Jocelyn Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Business Horizons 2023 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available The birth of brand : 4000 years of branding / Karl Moore and Susan Reid. by Moore, Karl [author] Reid, Susan [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Business History, 2008 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available Brand authenticity : an integrative framework and measurement scale / Felicitas Morhart, Lucia Malär, Amélie Guèvremont, Florent Girardin, Bianca Grohmann. by Morhart, Felicitas [author] Malär, Lucia [author] Guèvremont, Amélie [author] Girardin, Florent [author] Grohmann, Bianca [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Journal of Consumer Psychology, 2015 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)
		No cover image available Brand coolness / Caleb Warren, Rajeev Batra, Sandra Maria Correia Loureiro, and Richard P. Bagozzi. by Warren, Caleb [author] Batra, Rajeev [author] Bagozzi, Richard P [author] Loureiro, Sandra Maria Correia [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Journal of Marketing, 2019 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1). Place hold Add to cart (remove)

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