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Road trip to innovation : how I came to understand future thinking / Delia Dumitrescu.

By: Material type: TextTextLanguage: English Publication details: Hamburg, Germany : TrendONE, 2011.Description: 275 pages : illustrations (chiefly color), portraits (some color) ; 24 cm.ISBN:
  • 9783000357367
Subject(s): LOC classification:
  • HC79.T4  D855 2011
Contents:
All on board ― Where do ideas come from? ― Got the trends. What now? ― How to build strategic futures? ― A new understanding of innovation ― Road trip props.
Courses that have reserved this title:
  • B3ASP FLM: Fashion Overview | B3ASP FLM: Marketing Strategic Approach
Summary: Road Trip to Innovation - How I came to understand Future Thinking is an investigative tale about a friendly and curious mind that sets-off on a road trip to find out what innovation is truly made of. ; Highlighting expert interviews and companies that are heralded for their know-how in the fields of future studies, innovation and trend research, the book offers an introduction to the theory and methodology behind these complicated notions in easy and refreshing language. ; Road Trip to Innovation is recommended to anyone who wants to deal with the origin and significance of trends and innovations.
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona HC79.T4 DUM (Browse shelf(Opens below)) Available B00604

Includes bibliographical references (p. 256-266) and index.

All on board ― Where do ideas come from? ― Got the trends. What now? ― How to build strategic futures? ― A new understanding of innovation ― Road trip props.

Road Trip to Innovation - How I came to understand Future Thinking is an investigative tale about a friendly and curious mind that sets-off on a road trip to find out what innovation is truly made of. ; Highlighting expert interviews and companies that are heralded for their know-how in the fields of future studies, innovation and trend research, the book offers an introduction to the theory and methodology behind these complicated notions in easy and refreshing language. ; Road Trip to Innovation is recommended to anyone who wants to deal with the origin and significance of trends and innovations.

B3ASP FLM: Fashion Overview | B3ASP FLM: Marketing Strategic Approach

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