The power of the tale : using narratives for organisational success / Julie Allan and Gerard Fairtlough and Barbara Heinzen.
Material type:
TextLanguage: English Publication details: Chichester ; New York, NY : Wiley, 2002.Description: xiii, 306 pages : illustrations ; 24 cmISBN: - 9780470842270
- HD30.3 .A395 2002
| Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Book | TBS Barcelona | HD30.3 ALL (Browse shelf(Opens below)) | 1 | Available | B02854 |
Includes bibliographical references and indexes.
Story-telling is one of the best ways for individuals, groups, organizations and societies to learn. Skill in story-telling and in other narrative activities allows us to understand complexity, live with uncertainty, communicate well and increase personal and organizational effectiveness. As organizations move away from old-fashioned command and control, they will increasingly need the bonds of shared stories, which create shared language, shared visions and shared values.

