Marketing and sustainability : contradiction or the path to profitable businesses and sustainable societies? / Pia A. Albinsson, Hugo Guyader, Mikael Ottosson, Anders Parment.

By:

Albinsson, Pia A, 1975- [author]

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Hoboken, NJ : Wiley, 2025.Description: xviii, 270 pages : illustrations ; 25 cmISBN:

9781394273768

Subject(s):

LOC classification:

HF5415 .A3785 2025

Summary: This book aims to equip students and practitioners in business and marketing with an in-depth understanding of sustainability issues and how sustainability can be incorporated into business. Coverage includes Marketing and Sustainability; Is there such a thing as Sustainable Consumers?; Factors influencing consumers and their choices; Sustainable marketing practices; Sustainable services; Marketing Communications (how to communicate sustainability initiatives); How to be heard in a branded world; Sustainability Business Models (including Product-service systems, social enterprises, and sharing economy business models); Sustainable Marketing Channels; Sustainable Pricing.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Book	TBS Barcelona	HF5415 ALB (Browse shelf(Opens below))	1	Available		B07659

Includes bibliographical references and index.

This book aims to equip students and practitioners in business and marketing with an in-depth understanding of sustainability issues and how sustainability can be incorporated into business. Coverage includes Marketing and Sustainability; Is there such a thing as Sustainable Consumers?; Factors influencing consumers and their choices; Sustainable marketing practices; Sustainable services; Marketing Communications (how to communicate sustainability initiatives); How to be heard in a branded world; Sustainability Business Models (including Product-service systems, social enterprises, and sharing economy business models); Sustainable Marketing Channels; Sustainable Pricing.