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Creating powerful brands

Contributor(s): Material type: TextTextLanguage: English Publication details: Routledge, 2011Edition: 4ª edDescription: xxv, 483 pages : illustrations ; 24 cmISBN:
  • 9781856178495
Subject(s): Online resources: Summary: This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. ; ; In this influential textbook, de Chernatony, McDonald & Wallace: ; ; • Summarise the latest thinking and best practice in the domain of branding ; • Show how branding theories are implemented in practice with all new real marketing campaigns ; • Bring the story up-to-date with a clear European focus ; ; Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HF5415.1255 DEC (Browse shelf(Opens below)) Available B04724

This has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. ; ; In this influential textbook, de Chernatony, McDonald & Wallace: ; ; • Summarise the latest thinking and best practice in the domain of branding ; • Show how branding theories are implemented in practice with all new real marketing campaigns ; • Bring the story up-to-date with a clear European focus ; ; Undergraduate business and marketing students studying brand management will find this an invaluable resource in their quest to understand how branding really works.

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