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Electronic commerce 2012

Contributor(s): Material type: TextTextLanguage: English Publication details: Pearson Education, 2012Edition: 7ª edDescription: xxxii, 520 pages : illustrations ; 26 cmISBN:
  • 9780273761341
Subject(s): Summary: Explore the many aspects of electronic commerce through a managerial perspective. ; ; Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. ; ; To keep pace with today's ever-changing technology, the seventh edition has been streamlined-removing material that's no longer relevant, while still providing students with information on the hottest topics in the field.
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HF5548.32 TUR (Browse shelf(Opens below)) Available B04881
Book TBS Barcelona Libre acceso HF5548.32 TUR (Browse shelf(Opens below)) Not for loan B04882
Book TBS Barcelona Libre acceso HF5548.32 TUR (Browse shelf(Opens below)) Available B04885
Book TBS Barcelona Libre acceso HF5548.32 TUR (Browse shelf(Opens below)) Available B04884
Book TBS Barcelona Libre acceso HF5548.32 TUR (Browse shelf(Opens below)) Available B04883

Explore the many aspects of electronic commerce through a managerial perspective. ; ; Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risks-all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. ; ; To keep pace with today's ever-changing technology, the seventh edition has been streamlined-removing material that's no longer relevant, while still providing students with information on the hottest topics in the field.

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