Building Social Business

Contributor(s):

Material type: Text

TextLanguage: English Publication details: New York Public Affairs, 2010Description: xxv, 226 p. ; 25 cm.ISBN:

9781586489564

Subject(s):

Contents:

Introduction: social business-from dream to reality Why social business?-- Growing pains : lessons in adaptation and change from the story of-- Grameen danone-- Launching a social business-- To cure one child : a social business approach to health care-- Legal and financial frameworks for social business-- 'Social R&D' : Grameen veolia explores new ways to serve human needs-- Creating a social business infrastructure-- Glimpses of tomorrow : the future of social business-- Social business and the current crisis.--

Summary: Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls 'social business.' By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place. Here, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.--From publisher description.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HD60 YUN (Browse shelf(Opens below))	Available		B01207

Muhammad Yunus, the practical visionary who pioneered microcredit and won the 2006 Nobel Peace Prize, has developed a new dimension for capitalism which he calls 'social business.' By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place. Here, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.--From publisher description.