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Dirección de productos y marcas by Series: Economía y empresa ; 23
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: UOC, 2004
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 JIM.
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Strategic brand management (2012, 2 ed.) by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Pearson Prentice Hall, 2012
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KEL.
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Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Singapore : Wiley, 2012.
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 CHE. Not available: TBS Barcelona: Reference Only (1).
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The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. by
Edition: Fifth edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia ; New Delhi : Kogan Page, 2012
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Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.1255 KAP, HF5415.1255 KAP. Not available: TBS Barcelona: Reference Only (1).
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Kapferer on luxury by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: KoganPage, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 KAP.
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The Oxford handbook of strategic sales and sales management by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Oxford University Press, 2011
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 CRA.
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Luxury brand management in digital and sustainable times a new world of privilege by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2021
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 MAZ.
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International luxury brand strategy / by Pierre Xiao Lu. by
Edition: First edition.
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Abingdon, England ; New York : Routledge, Taylor and Franics Group, 2022.
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999.L852 LU.
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