Marketing research

Contributor(s):

Kent, Ray [Author]

Material type: Text

TextLanguage: English Publication details: Thomson, 2007Description: xix + 592 p. ; 27 cmISBN:

9781844803279

Subject(s):

Summary: Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona	HF5415.2 KEN (Browse shelf(Opens below))	Available		B03873

Aimed at post-introductory Marketing undergraduates and postgraduate students, this UK textbook provides a comprehensive coverage of approaches, methods and applications of market research in a primarily European and international context. It compares and contrasts research from both academic and client-based perspectives.