Events management : principles and practice.

By:

Raj, Razaq [author.]

Contributor(s):

Rashid, Tahir [author.]

Material type: Text

TextLanguage: English Publisher: Oxford : Goodfellow Publishers, 2022Edition: Fourth edition / Razaq Raj, Tahir RashidDescription: 448 pages illustrations (black and white)ISBN:

9781915097200 (PDF ebook) :
9781915097194 (pbk.) :

Subject(s):

Special events -- Management

Contents:

Part One: Events Concepts and Management — Introduction to Events Management — Events Destinations and Management — Event Entrepreneurship — Human Resource Management — Part Two: Events Finance and Law — Financial Management in the Events Industry — Costing, Pricing and Capital in the Events Industry — Project Management and Financing — Legal, Security, Safety and Risk Management — Part Three: Events Marketing and Media — Event Sponsorship — Marketing Process, Communications and Public Relations — Brand Co-creation and Social Media — New Multimedia Technology for Events Organisers — Part Four: Events Preparation and Operation — Events Assessing, Planning and Monitoring — Event Logistics — Event Production, Design and Lighting — Crowd Control and Crowd Dynamics — Part Five: Events Trends and Issues — Expos, Conferences and Conventions — Sustainable Festivals and Events — Long-Term Legacy and Impacts — The Future of the Events Industry.

Summary: The third edition includes several new chapters, covering topics such as Crowd Control and Crowd Dynamics, Expos, Conferences and Conventions, and Brand Co-creation and Social Media. It also introduces updated discussion on contemporary trends, including the environmental and social impacts of large-scale events such as the Olympic Games. A wide range of international case studies is used throughout the book to illustrate key concepts in practice. These include: The impact of the London 2012 and Rio 2016 Olympic Games — Van Gogh Augmented Reality in Nuenen — Sands Expo and Convention Center, Las Vegas — Glastonbury Music Festival — Lame Horse Nightclub, Russia — The Leeds Caribbean Festival. The book is suitable for undergraduate and postgraduate students studying Events Management.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
Book	TBS Barcelona		1	Available	SOON AVAILABLE

Includes bibliographical references and index.

Part One: Events Concepts and Management — Introduction to Events Management — Events Destinations and Management — Event Entrepreneurship — Human Resource Management —

Part Two: Events Finance and Law — Financial Management in the Events Industry — Costing, Pricing and Capital in the Events Industry — Project Management and Financing — Legal, Security, Safety and Risk Management —

Part Three: Events Marketing and Media — Event Sponsorship — Marketing Process, Communications and Public Relations — Brand Co-creation and Social Media — New Multimedia Technology for Events Organisers —

Part Four: Events Preparation and Operation — Events Assessing, Planning and Monitoring — Event Logistics — Event Production, Design and Lighting — Crowd Control and Crowd Dynamics —

Part Five: Events Trends and Issues — Expos, Conferences and Conventions — Sustainable Festivals and Events — Long-Term Legacy and Impacts — The Future of the Events Industry.

The third edition includes several new chapters, covering topics such as Crowd Control and Crowd Dynamics, Expos, Conferences and Conventions, and Brand Co-creation and Social Media. It also introduces updated discussion on contemporary trends, including the environmental and social impacts of large-scale events such as the Olympic Games.

A wide range of international case studies is used throughout the book to illustrate key concepts in practice. These include:

The impact of the London 2012 and Rio 2016 Olympic Games —

Van Gogh Augmented Reality in Nuenen —

Sands Expo and Convention Center, Las Vegas —

Glastonbury Music Festival —

Lame Horse Nightclub, Russia —

The Leeds Caribbean Festival.

The book is suitable for undergraduate and postgraduate students studying Events Management.