2.239 tested secrets for direct marketing success

Contributor(s):

Material type: Text

TextLanguage: English Publication details: NTC Business Books, 1998Description: x + 358 p. ; 25 cmISBN:

9780844203492

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Online resources:

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Summary: Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this work is a tool for techniques that produce results. It covers what you need to know from planning to implementation, and from target strategy to various aspects of the creative process.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona Libre acceso	HF5415.126 HAT (Browse shelf(Opens below))	Available		B04744

Packed with insider secrets, rules, and wisdom from nearly 200 of the leading authorities on direct marketing, this work is a tool for techniques that produce results. It covers what you need to know from planning to implementation, and from target strategy to various aspects of the creative process.