Services marketing : people, technology, strategy / Christopher H. Lovelock, Jochen Wirtz

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Tamil Nadu, India : Pearson India Education Services, 2018.Edition: 8th ed. Indian Subcontinent AdaptationDescription: xxii, 783 pages : illustrations (black and white) ; 29 cm.ISBN:

9789332587687

Subject(s):

LOC classification:

HF5415.13 .L5883

Online resources:

Ebook (Seventh Global Edition)

Contents:

Understanding service products, consumers and markets -- applying the 4Ps of marketing to services -- managing the customer interface -- developing customer relationships -- striving for service excellence -- case studies -- index.

Summary: Services Marketing: People, Technology, Strategy, 8th Edition, is a globally renowned textbook for services marketing. This book takes a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Incorporating the latest academic research, industry trends and technology, social media and case examples, the present edition is suitable for students who want to gain a wider managerial view of the subject.

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona	HF5415.122 LOV (Browse shelf(Opens below))	Available		B00078

Services Marketing: People, Technology, Strategy, 8th Edition, is a globally renowned textbook for services marketing. This book takes a strong managerial approach presented through a coherent and progressive pedagogical framework rooted in solid academic research. Incorporating the latest academic research, industry trends and technology, social media and case examples, the present edition is suitable for students who want to gain a wider managerial view of the subject.

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