Designing for growth : a design thinking tool kit for managers / by Jeanne Liedtka and Tim Ogilvie.

By:

Liedtka, Jeanne [author.]

Contributor(s):

Ogilvie, Tim [author.]

Material type: Text

9781283136082
9786613136084

Subject(s):

LOC classification:

HD53 .L543 2011eb

Summary: "Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: 'design thinking,' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk."-- Provided by publisher.

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona	SOON AVAILABLE (Browse shelf(Opens below))	1	Available

Includes bibliographical references.

"Jeanne Liedtka and Tim Ogilvie educate readers in one of the hottest trends in business development: 'design thinking,' or the ability to turn abstract ideas into practical applications for maximal business growth. Liedtka and Ogilvie cover the mind-set, techniques, and vocabulary of design thinking, unpack the mysterious connection between design and growth, and teach managers in a straightforward way how to exploit design's exciting potential. Exemplified by Apple and the success of its elegant products and cultivated by high-profile design firms such as IDEO, design thinking unlocks creative right-brain capabilities to solve a range of problems. This approach has become a necessary component of successful business practice, helping managers turn abstract concepts into everyday tools that grow business while minimizing risk."-- Provided by publisher.

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