Social media marketing for dummies

Contributor(s): Material type: TextTextLanguage: English Publication details: Wiley, 2015Description: xx, 810 pages : illustrations ; 23 cm.ISBN:
  • 978118951354
Subject(s): Online resources:
Contents:
Introduction 1 Book I: The Social Media Mix 7 -- Chapter 1: Making the Business Case for Social Media 9 -- Chapter 2: Tallying the Bottom Line 35 -- Chapter 3: Plotting Your Social Media Marketing Strategy 55 -- Chapter 4: Managing Your Cybersocial Campaign 81 -- Book II: Cypersocial Tools 103 -- Chapter 1: Discovering Helpful Tech Tools 105 -- Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 137 -- Chapter 3: Using Social Bookmarks, News, and Share Buttons 201 -- Book III: Content Marketing 227 -- Chapter 1: Growing Your Brand with Content 229 -- Chapter 2: Exploring Content Marketing Platforms 237 -- Chapter 3: Developing a Content Marketing Strategy 259 -- Chapter 4: Getting Your Content to the Masses 271 -- Book IV: Twitter 279 -- Chapter 1: Using Twitter as a Marketing Tool 281 -- Chapter 2: Using Twitter as a Networking Tool 293 -- Chapter 3: Finding the Right Twitter Tools 307 -- Chapter 4: Supplementing Online Marketing Tools with Twitter 315 -- Chapter 5: Hosting Twitter Chats 323 -- Book V: Facebook and Instagram 333 -- Chapter 1: Using Facebook as a Marketing Tool 335 -- Chapter 2: Creating and Sharing Content on Facebook 351 -- Chapter 3: Gaining Insights about Your Facebook Community 365 -- Chapter 4: Advertising on Facebook 369 -- Chapter 5: Getting Started with Instagram 377 -- Book VI: LinkedIn 387 -- Chapter 1: Promoting Yourself With LinkedIn 389 -- Chapter 2: Promoting Your Business with LinkedIn 405 -- Chapter 3: Starting a LinkedIn Group 413 -- Chapter 4: Using LinkedIn as a Content Platform 427 -- Book VII: Pinterest 433 -- Chapter 1: Pinning Down Pinterest 435 -- Chapter 2: Marketing with Pinterest 461 -- Chapter 3: Driving Sales with Pinterest 475 -- Book VIII: Other Social Media Marketing Sites 481 -- Chapter 1: Weighing the Business Benefits of Minor Social Sites 483 -- Chapter 2: Leaping into Google+ 495 -- Chapter 3: Maximizing Stratified Social Communities 537 -- Chapter 4: Profiting from Mid-Sized Social Media Channels 583 -- Chapter 5: Making Social Media Mobile 597 -- Chapter 6: Multiplying Your Impact 619 -- Book IX: Measuring Results; Building Success 663 -- Chapter 1: Delving into Data 665 -- Chapter 2: Analyzing Content - Sharing Metrics 683 -- Chapter 3: Analyzing Twitter Metrics 703 -- Chapter 4: Analyzing Facebook Metrics 713 -- Chapter 5: Measuring Other Social Media Networks 723 -- Chapter 6: Comparing Metrics from Different Marketing Techniques 737 -- Chapter 7: Making Decisions by the Numbers 759 -- Index 773--
Summary: Marketing your business through social media isn't an option these days, it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line. Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more, Offers tips for showcasing your company with a customized Facebook business page, Presents step-by-step guidance for setting up a social media marketing campaign, Shows you how to use analytics to assess the success of your social media campaign. If you're a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.
Holdings
Item type Current library Call number Status Date due Barcode
Book TBS Barcelona Libre acceso HF5414 ZIM (Browse shelf(Opens below)) Available B03587

Introduction 1 Book I: The Social Media Mix 7 -- Chapter 1: Making the Business Case for Social Media 9 -- Chapter 2: Tallying the Bottom Line 35 -- Chapter 3: Plotting Your Social Media Marketing Strategy 55 -- Chapter 4: Managing Your Cybersocial Campaign 81 -- Book II: Cypersocial Tools 103 -- Chapter 1: Discovering Helpful Tech Tools 105 -- Chapter 2: Leveraging Search Engine Optimization (SEO) for Social Media 137 -- Chapter 3: Using Social Bookmarks, News, and Share Buttons 201 -- Book III: Content Marketing 227 -- Chapter 1: Growing Your Brand with Content 229 -- Chapter 2: Exploring Content Marketing Platforms 237 -- Chapter 3: Developing a Content Marketing Strategy 259 -- Chapter 4: Getting Your Content to the Masses 271 -- Book IV: Twitter 279 -- Chapter 1: Using Twitter as a Marketing Tool 281 -- Chapter 2: Using Twitter as a Networking Tool 293 -- Chapter 3: Finding the Right Twitter Tools 307 -- Chapter 4: Supplementing Online Marketing Tools with Twitter 315 -- Chapter 5: Hosting Twitter Chats 323 -- Book V: Facebook and Instagram 333 -- Chapter 1: Using Facebook as a Marketing Tool 335 -- Chapter 2: Creating and Sharing Content on Facebook 351 -- Chapter 3: Gaining Insights about Your Facebook Community 365 -- Chapter 4: Advertising on Facebook 369 -- Chapter 5: Getting Started with Instagram 377 -- Book VI: LinkedIn 387 -- Chapter 1: Promoting Yourself With LinkedIn 389 -- Chapter 2: Promoting Your Business with LinkedIn 405 -- Chapter 3: Starting a LinkedIn Group 413 -- Chapter 4: Using LinkedIn as a Content Platform 427 -- Book VII: Pinterest 433 -- Chapter 1: Pinning Down Pinterest 435 -- Chapter 2: Marketing with Pinterest 461 -- Chapter 3: Driving Sales with Pinterest 475 -- Book VIII: Other Social Media Marketing Sites 481 -- Chapter 1: Weighing the Business Benefits of Minor Social Sites 483 -- Chapter 2: Leaping into Google+ 495 -- Chapter 3: Maximizing Stratified Social Communities 537 -- Chapter 4: Profiting from Mid-Sized Social Media Channels 583 -- Chapter 5: Making Social Media Mobile 597 -- Chapter 6: Multiplying Your Impact 619 -- Book IX: Measuring Results; Building Success 663 -- Chapter 1: Delving into Data 665 -- Chapter 2: Analyzing Content - Sharing Metrics 683 -- Chapter 3: Analyzing Twitter Metrics 703 -- Chapter 4: Analyzing Facebook Metrics 713 -- Chapter 5: Measuring Other Social Media Networks 723 -- Chapter 6: Comparing Metrics from Different Marketing Techniques 737 -- Chapter 7: Making Decisions by the Numbers 759 -- Index 773--

Marketing your business through social media isn't an option these days, it's absolutely imperative. Inside this bestselling guide, you'll find out how to apply the marketing savvy you already have to the social media your prospects are using, helping you to reach and keep more customers, make more sales, and boost your bottom line. Includes updates on the latest changes to Facebook, Twitter, Pinterest, YouTube, blogging, and more, Offers tips for showcasing your company with a customized Facebook business page, Presents step-by-step guidance for setting up a social media marketing campaign, Shows you how to use analytics to assess the success of your social media campaign. If you're a social media strategist, website manager, marketer, publicist, or other employee who is in charge of implementing and managing an organization's social media strategy, this comprehensive resource is your one-stop guide to all things social media marketing.

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