Maximizing lead generation

Contributor(s):

Stevens, Ruth P [Autor]

Material type: Text

TextLanguage: English Publication details: Indianapolis, Ind. : Que, 2012Description: vi, 206 pages : illustrations ; 23 cmISBN:

9780789741141

Subject(s):

Summary: 'The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is 'Job One': B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace--from enterprise technology to industrial equipment to professional services' -- Publisher description.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona	HF5438.4 STE (Browse shelf(Opens below))	Available		B04497

'The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads! Lead generation is 'Job One': B2B marketers' single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace--from enterprise technology to industrial equipment to professional services' -- Publisher description.