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Principles of marketing / Frances Brassington, Stephen Pettitt. by
Edition: 4th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Prentice Hall, 2006
Availability: Items available for loan: TBS Barcelona (3)Call number: HF5415 BRA, HF5415 BRA, HF5415 BRA. Not available: TBS Barcelona: Consulta en sala (1).
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Designing and managing the supply chain : concepts, strategies, and case studies / David Simchi-Levi, Philip Kaminsky, Edith Simchi-Levi by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : McGraw-Hill, 2009
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.7 SIM.
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Brandwashed : tricks companies use to manipulate our minds and persuade us to buy / Martin Lindstrom ; with introduction by Morgan Spurlock. by
Edition: First edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Crown Business, 2011.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 LIN.
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More than a name : an introduction to branding / Melissa Davis ; with a theoretical commentary by Jonathan Baldwin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London : New York, NY ; Bloomsbury Publishing Inc., 2005
Availability: Items available for loan: TBS Barcelona (1)Call number: HD69.B7 DAV.
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Unconscious branding : how neuroscience can empower (and inspire) marketing / Douglas Van Praet. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : St. Martin's Press, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.32 VAN. Not available: TBS Barcelona: Consulta en sala (1).
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Luxury fashion branding : trends, tactics, techniques / Uché Okonkwo ; with foreward by James Ogilvy. by
Material type: Text Text; Literary form: Not fiction
Language: English
Publication details: Hampshire ; New York, NY : Palgrave Macmillan, 2007
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 OKO. Not available: TBS Barcelona: Consulta en sala (1).
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Winning results with Google AdWords / Andrew Goodman. by
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill, c2009
Availability: Items available for loan: TBS Barcelona (1)Call number: HF6146.I58 GOO.
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Storytelling : branding in practice / Klaus Fog [and three others]. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Original language: Danish
Publication details: London ; New York : Springer Heidelberg, 2010
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 FOG.
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Why we buy : the science of shopping / Paco Underhill. by
Edition: Updated and rev.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Simon & Schuster, 2009
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.2 UND.
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Enchantment : the art of changing hearts, minds, and actions / Guy Kawasaki. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Portfolio Penguin, 2012.
Availability: Items available for loan: TBS Barcelona (1)Call number: HD30.3 KAW.
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The referral engine : teaching your business how to market itself / John Jantsch. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Portfolio Penguin, 2012
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5438.25 JAN.
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Building a storybrand : clarify your message so customers will listen / Donald Miller. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: [New York, NY] : HarperCollins Leadership, an imprint of HarperCollins, [2017].
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 MIL.
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The management of luxury : an international guide / edited by Benjamin Berghaus, Günter Müller-Stewens, and Sven Reinecke. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Kogan Page, 2018
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 BER.
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The managers guide to distribution channels / Linda Gorchels, Edward J. Marien, Chuck West by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : McGraw-Hill, 2004
Availability: Items available for loan: TBS Barcelona (3)Call number: HF5415.2 GOR, HF5415.2 GOR, HF5415.2 GOR.
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Writing and editing for digital media / Brian Carroll. by
Edition: Third edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Routledge, 2017.
Availability: Items available for loan: TBS Barcelona (1)Call number: PN171.O55 CAR.
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New rules for the new economy : 10 radical strategies for a connected world / Kevin Kelly. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY ; London : Penguin Books, 1999
Availability: Items available for loan: TBS Barcelona (1)Call number: HC59.15 KEL.
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In the plex : how Google thinks, works, and shapes our lives / Steven Levy. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Simon & Schuster, 2011.
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9696.8 LEV.
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Marketplace 3.0 : rewriting the rules of borderless business / Hiroshi Mikitani. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Palgrave Macmillan, 2013.
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5548.32 MIK.
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Tribes : we need you to lead us / Seth Godin. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : Portfolio, 2008
Availability: Items available for loan: TBS Barcelona (1)Call number: HD57.7 GOD.
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Principles and practice of marketing / David Jobber and Fiona Ellis-Chadwick by
Edition: Ninth edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; New York : McGraw-Hill Education, 2020
Availability: Items available for loan: TBS Barcelona (3)Call number: HF5415 JOB, HF5415 JOB, HF5415 JOB. Not available: TBS Barcelona: Consulta en sala (1).
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