Road trip to innovation : how I came to understand future thinking / Delia Dumitrescu.

By:

Dumitrescu, Delia [author]

Material type: Text

TextLanguage: English Publication details: Hamburg, Germany : TrendONE, 2011.Description: 275 pages : illustrations (chiefly color), portraits (some color) ; 24 cm.ISBN:

9783000357367

Subject(s):

LOC classification:

HC79.T4 D855 2011

Contents:

All on board ― Where do ideas come from? ― Got the trends. What now? ― How to build strategic futures? ― A new understanding of innovation ― Road trip props.

Summary: Road Trip to Innovation - How I came to understand Future Thinking is an investigative tale about a friendly and curious mind that sets-off on a road trip to find out what innovation is truly made of. ; Highlighting expert interviews and companies that are heralded for their know-how in the fields of future studies, innovation and trend research, the book offers an introduction to the theory and methodology behind these complicated notions in easy and refreshing language. ; Road Trip to Innovation is recommended to anyone who wants to deal with the origin and significance of trends and innovations.

Holdings ( 1 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Book	TBS Barcelona	HC79.T4 DUM (Browse shelf(Opens below))	Available		B00604

Includes bibliographical references (p. 256-266) and index.

All on board ― Where do ideas come from? ― Got the trends. What now? ― How to build strategic futures? ― A new understanding of innovation ― Road trip props.

Road Trip to Innovation - How I came to understand Future Thinking is an investigative tale about a friendly and curious mind that sets-off on a road trip to find out what innovation is truly made of. ; Highlighting expert interviews and companies that are heralded for their know-how in the fields of future studies, innovation and trend research, the book offers an introduction to the theory and methodology behind these complicated notions in easy and refreshing language. ; Road Trip to Innovation is recommended to anyone who wants to deal with the origin and significance of trends and innovations.