Breakout strategies for emerging markets

Contributor(s):

Material type: Text

TextLanguage: English Publication details: Pearson Education, 2016Description: xiii, 237 pages ; 24 cmISBN:

9780134434957

Subject(s):

Online resources:

Click here to access online

Summary: Emerging markets offer the biggest growth opportunity in the history of capitalism. Breakout Marketing for Emerging Markets demonstrates how companies can succeed in these markets, unfazed by the ups and downs of the global economy. ; ; Features ; Teaches how to compete in emerging markets by offering a strategic marketing toolkit that managers can deploy ; Lays framework for delving into emerging market ; Explains how these transforming markets mean marketing all over the world - attracting multinationals with their burgeoning middle class, shoring up their own domestic firms, and launching local brands onto the global stage.

Holdings ( 1 )
Title notes ( 1 )

Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Recommended bibliography book	TBS Barcelona	HG5993 SHE (Browse shelf(Opens below))	Available		B01696

Emerging markets offer the biggest growth opportunity in the history of capitalism. Breakout Marketing for Emerging Markets demonstrates how companies can succeed in these markets, unfazed by the ups and downs of the global economy. ; ; Features ; Teaches how to compete in emerging markets by offering a strategic marketing toolkit that managers can deploy ; Lays framework for delving into emerging market ; Explains how these transforming markets mean marketing all over the world - attracting multinationals with their burgeoning middle class, shoring up their own domestic firms, and launching local brands onto the global stage.