Breakout strategies for emerging markets
Material type: TextLanguage: English Publication details: Pearson Education, 2016Description: xiii, 237 pages ; 24 cmISBN:- 9780134434957
Item type | Current library | Call number | Status | Date due | Barcode |
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Recommended bibliography book | TBS Barcelona | HG5993 SHE (Browse shelf(Opens below)) | Available | B01696 |
Emerging markets offer the biggest growth opportunity in the history of capitalism. Breakout Marketing for Emerging Markets demonstrates how companies can succeed in these markets, unfazed by the ups and downs of the global economy. ; ; Features ; Teaches how to compete in emerging markets by offering a strategic marketing toolkit that managers can deploy ; Lays framework for delving into emerging market ; Explains how these transforming markets mean marketing all over the world - attracting multinationals with their burgeoning middle class, shoring up their own domestic firms, and launching local brands onto the global stage.