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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch. by Series: Irwin/McGraw-Hill series in marketing
Edition: Tenth edition ; Global edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: [New York, NY] : McGraw-Hill Education, 2015
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5823 BEL.
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Pricing : making profitable decisions / Kent B. Monroe. by Series: McGraw-Hill series in marketing
Edition: 2nd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York : McGraw-Hill Pub. Co., c1990
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5416.5 MON.
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