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Fashion branding and communication : core strategies of European luxury brands / edited by Byoungho Jin, Elena Cedrola. by Series: Palgrave pivot | Palgrave studies in practice : global fashion brand management
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: New York, NY : Palgrave Macmillan, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9940.E82 JIN.
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The artification of luxury fashion brands : synergies, contaminations, and hybridizations / edited by Marta Massi, Alex Turrini ; foreword by Jean-Noël Kapferer. by Series: Palgrave studies in practice: Global fashion brand management ; 2523-3505.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publication details: Cham, Switzerland : Palgrave Macmillan, 2020.
Availability: Items available for loan: TBS Barcelona (1)Call number: TT507 MAS.
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