Results of search for 'su:"Brand name products ;"'

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		The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer. by Kapferer, Jean-Noël [author] Edition: Fourth edition, New edition Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia : Kogan Page, 2008 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KAP. Place hold Add to cart (remove)
		The handbook of European brand rights management by Jolly, Adam [Author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Kogan Page, 2011 Availability: Items available for loan: TBS Barcelona (1)Call number: KJC2769 JOL. Place hold Add to cart (remove)
		Retail marketing and branding by Spillecke, Dennis [Author] Perrey, Jesko [Author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Wiley, 2011 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 PER. Place hold Add to cart (remove)
		Creating powerful brands by Wallace, Elaine [Author] McDonald, Malcom [Author] De Chernatony, Leslie [Author] Edition: 4ª ed Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Routledge, 2011 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 DEC. Place hold Add to cart (remove)
		Managing brand equity : capitalizing on the value of a brand name / David A. Aaker. by Aaker, David A Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Toronto : New York : Free Press ; Maxwell Macmillan Canada ; Maxwell Macmillan International, c1991 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 AAK. Place hold Add to cart (remove)
		Strategic brand management (2012, 2 ed.) by Georgson, Mats [Author] Keller, Kevin Lane, 1956- [Author] Apéria, Tony [Author] Edition: 2nd ed. Material type: Text; Format: print ; Literary form: Not fiction Language: French Publication details: Pearson Prentice Hall, 2012 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 KEL. Place hold Add to cart (remove)
		Advertising and promotion : an integrated marketing communications approach / Chris Hackley. by Hackley, Christopher E [author] Edition: Second edition. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Los Angeles : Sage Publications, 2010 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5823 HAC. Place hold Add to cart (remove)
		The Globalization of Nothing 2 by Ritzer, George [Author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Pine Forge Press, 2007 Availability: Items available for loan: TBS Barcelona (1)Call number: JZ1318 RIT. Place hold Add to cart (remove)
		Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo. by Chevalier, Michel, 1943- [author] Mazzalovo, Gérald [author] Edition: Second edition. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Singapore : Wiley, 2012. Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 CHE. Not available: TBS Barcelona: Checked out (1). Place hold Add to cart (remove)
		The new strategic brand management : advanced insights and strategic thinking / Jean-Noël Kapferer. by Kapferer, Jean-Noël [author] Edition: Fifth edition. Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London ; Philadelphia ; New Delhi : Kogan Page, 2012 Availability: Items available for loan: TBS Barcelona (2)Call number: HF5415.1255 KAP, HF5415.1255 KAP. Not available: TBS Barcelona: Reference Only (1). Lists: B3. Place hold Add to cart (remove)
		The road to luxury : the evolution, markets, and strategies of luxury brand management / Ashok Som, Christian Blanckaert. by Som, Ashok [author] Blanckaert, Christian [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Singapore : John Wiley & Sons Singapore Pte Ltd, 2015 Availability: Items available for loan: TBS Barcelona (2)Call number: HD9999 SOM, HD9999 SOM. Not available: TBS Barcelona: Reference Only (1). Place hold Add to cart (remove)
		How brands become icons : the principles of cultural branding / Douglas B. Holt. by Holt, Douglas B Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Boston, Mass. : Harvard Business School Press, c2004 Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 HOL. Place hold Add to cart (remove)
		Selling luxury by Tour, Geneviève [Author] Lent, Robin [Author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Wiley, 2009 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 LEN. Place hold Add to cart (remove)
		More than a name : an introduction to branding / Melissa Davis ; with a theoretical commentary by Jonathan Baldwin. by Davis, Melissa [author] Baldwin, Jonathan [theoretical commentary] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: London : New York, NY ; Bloomsbury Publishing Inc., 2005 Availability: Items available for loan: TBS Barcelona (1)Call number: HD69.B7 DAV. Place hold Add to cart (remove)
		Luxury fashion branding : trends, tactics, techniques / Uché Okonkwo ; with foreward by James Ogilvy. by Okonkwo, Uché [author] Material type: Text; Literary form: Not fiction Language: English Publication details: Hampshire ; New York, NY : Palgrave Macmillan, 2007 Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 OKO. Not available: TBS Barcelona: Reference Only (1). Place hold Add to cart (remove)
		Luxury sales force management by Merk, Michaela [Author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Palgrave Macmillan, 2014 Online access: Click here to access online Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 MER. Place hold Add to cart (remove)
		Kapferer on luxury by Kapferer, Jean-Noël [Author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: KoganPage, 2015 Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 KAP. Place hold Add to cart (remove)
		Luxury fashion by Cox, Caroline [Author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Bloomsbury, 2013 Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 COX. Place hold Add to cart (remove)
		Building a storybrand : clarify your message so customers will listen / Donald Miller. by Miller, Donald, 1971- [author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: [New York, NY] : HarperCollins Leadership, an imprint of HarperCollins, [2017]. Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 MIL. Place hold Add to cart (remove)
		Puig by Torriente,, Eugenia de la [Author] Material type: Text; Format: print ; Literary form: Not fiction Language: English Publication details: Assouline Publishing, 2014 Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999.P3934 TOR. Place hold Add to cart (remove)

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Your search returned 54 results.