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Construir marcas poderosas by
Edition: 2ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: Spanish
Publication details: Gestión 2000, 2002
Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 AAK.
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Marketing management / Philip Kotler, Kevin Lane Keller by
Edition: 13th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Upper Saddle River, N.J. : Pearson Prentice Hall, 2009
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 KOT.
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Pentacom (2005) by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Pearson Education, 2005
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Availability: Items available for loan: TBS Barcelona (2)Call number: HF5821 MAL, HF5821 MAL. Not available: TBS Barcelona: Reference Only (1).
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Marketing management / Philip Kotler, Bernard Dubois, Delphine Manceau by
Edition: 11th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Paris : Pearson Education France, 2003
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Availability: Items available for loan: TBS Barcelona (6)Call number: HF5415.13 KOT, HF5415.13 KOT, HF5415.13 KOT, HF5415.13 KOT, HF5415.13 KOT, HF5415.13 KOT. Not available: TBS Barcelona: Reference Only (1).
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Marketing management / Philip Kotler, Kevin Lane Keller by
Edition: 14th ed. ; Global edition
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harlow, England : Pearson Education, 2012
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Availability: Items available for loan: TBS Barcelona (4)Call number: HF5415.13 KOT, HF5415.13 KOT, HF5415.13 KOT, HF5415.13 KOT. Not available: TBS Barcelona: Reference Only (1).
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Managing brand equity by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Free Press, 1991
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 AAK.
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Pentacom (2012) by
Edition: 3ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Pearson Education, 2012
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Availability: Items available for loan: TBS Barcelona (2)Call number: HF5821 MAL, HF5821 MAL. Not available: TBS Barcelona: Reference Only (1).
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The luxury strategy : break the rules of marketing to build luxury brands / Jean-Noël Kapferer, Vincent Bastien by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: London ; Philadelphia, PA; New Delhi : Kogan Page, 2012.
Availability: Items available for loan: TBS Barcelona (6)Call number: HD9999 KAP, HD9999 KAP, HD9999 KAP, HD9999 KAP, HD9999 KAP, HD9999 KAP. Not available: TBS Barcelona: Checked out (1). TBS Barcelona: Reference Only (1).
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Luxury brand management : a world of privilege / Michel Chevalier, Gerald Mazzalovo. by
Edition: Second edition.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Singapore : Wiley, 2012.
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 CHE. Not available: TBS Barcelona: Reference Only (1).
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The road to luxury by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2015
Availability: Items available for loan: TBS Barcelona (2)Call number: HD9999 SOM, HD9999 SOM. Not available: TBS Barcelona: Reference Only (1).
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Luxury essentials by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: University of Mainz. Center for Research on Luxury, 2015
Availability: Items available for loan: TBS Barcelona (2)Call number: HD9999 LAN, HD9999 LAN. Not available: TBS Barcelona: Reference Only (1).
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Luxury retail management : how the world's top brands provide quality product and service support / Michel Chevalier, Michel Gutsatz. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Hoboken, NJ : John Wiley & Sons, 2012.
Availability: Items available for loan: TBS Barcelona (3)Call number: HD9999 CHE, HD9999 CHE, HD9999 CHE. Not available: TBS Barcelona: Reference Only (1).
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Fashion brands by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Kogan Page, 2012
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 TUN.
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How brands become icons by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Harvard Business School Press, 2004
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.1255 HOL.
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Luxury marketing by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Springer, 2013
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Availability: Not available: TBS Barcelona: Checked out (1).
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Selling luxury by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Wiley, 2009
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Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 LEN.
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Le luxe by Series: Que sais-je?
Edition: 8ª ed
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Presses Universitaires de France (PUF), 2014
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Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 CAS.
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Le grand livre du luxe by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: French
Publication details: Eyrolles, 2014
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 CAS.
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Marketing management / Philip Kotler ... [et al.] by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English Publisher: Harlow, England : Pearson, 2016
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Availability: Items available for loan: TBS Barcelona (1)Call number: HF5415.13 KOT.
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Luxury selling by
Material type: Text Text; Format: print ; Literary form: Not fiction
Language: English
Publication details: Palgrave Macmillan, 2017
Availability: Items available for loan: TBS Barcelona (1)Call number: HD9999 SRU.
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