Course reserves for FLM: Marketing Strategic Approach

  1. Department: Bachelor 3
  2. Course number: B3ASP FLM
  3. Instructors:
Courses
Title Author Item type Location Collection Call number Copy number Status Date due Notes Link
Road trip to innovation : how I came to understand future thinking Dumitrescu, Delia
The luxury strategy : break the rules of marketing to build luxury brands Kapferer, Jean-Noël
Marketing management Kotler, Philip
Fifteenth Global edition Record URL
Marketing management Kotler, Philip
Eleventh edition ; French Record URL
Marketing management Kotler, Philip
Thirteenth edition Record URL
Marketing management Kotler, Philip
Third edition Record URL
Marketing management Kotler, Philip
Fourteenth Global edition Record URL
Marketing metrics : the manager's guide to measuring marketing performance Bendle, Neil T.
Strategic management and competitive advantage : concepts and cases Barney, Jay B.
Second edition
Strategic management and competitive advantage : concepts and cases Barney, Jay B.
Third International edition
Consumer neuroscience
More than a name : an introduction to branding Davis, Melissa
The new strategic brand management : advanced insights and strategic thinking Kapferer, Jean-Noël
Record URL
The choice factory : how 25 behavioural biases influence the products we decide to buy Shotton, Richard
Unconscious branding : how neuroscience can empower (and inspire) marketing Van Praet, Douglas

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