Course reserves for Fashion & Luxury Marketing

  1. Department: Master of Science
  2. Course number: MSc FLM
  3. Section: Reference Handbooks
  4. Instructors:
Courses
Title Author Item type Location Collection Call number Copy number Status Date due Notes Link
Research methods for business students Saunders, Mark N. K.
Research methods for business students Saunders, M. N. K.,
The luxury strategy : break the rules of marketing to build luxury brands Kapferer, Jean-Noël
Luxury brand management in digital and sustainable times a new world of privilege
Marketing management Kotler, Philip
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Marketing management Kotler, Philip
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Marketing management Kotler, Philip
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Marketing management Kotler, Philip
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Managing brand equity
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Luxury essentials
The anatomy of fashion

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