Consumer behaviour : a European perspective / Michael R. Solomon, [and three others].
Material type: TextLanguage: English Publication details: Harlow, England : Pearson Education 2010.Edition: Fourth edition.Description: xxvii, 700 pages : illustrations (chiefly color) ; 27 cm.ISBN:- 9780273717263
- Consumer behavior
- HF5415.33.E85 S65 2010
Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Recommended bibliography book | TBS Barcelona | HF5415.33 SOL (Browse shelf(Opens below)) | Available | Fourth edition. | B03902 |
Browsing TBS Barcelona shelves Close shelf browser (Hides shelf browser)
HF5415.32 SOL Consumer behavior : buying, having, and being | HF5415.32 TWI Living it up | HF5415.33 BER The objects of affection : semiotics and consumer culture | HF5415.33 SOL Consumer behaviour : a European perspective | HF5415.33 SOL Consumer behaviour : a European perspective | HF5415.33 SOL Comportamiento del consumidor | HF5415.33 SOL Comportamiento del consumidor |
Includes bibliographical references and indexes.
An introduction to consumer behaviour — A consumer society — Shopping, buying and evaluating — Perception — The self — Motivation, values and lifestyle — Learning and memor — Attitudes — Individual decision-making — Group influence and opinion leadership — European family structures, household decision-making and age cohorts — Income and social class — Culture and consumer behaviour — Cultural change processses — New times, new consumers.
The book links consumer behaviour theory with the real life problems faced by practitioners. The unique five-part micro-to-macro wheel structure provides a multi-disciplinary approach, including the latest data for profiling European consumers. The book shows how research and concepts in consumer behaviour can inform and be applied to broader strategic marketing issues.