Corporate communication
Material type:
TextLanguage: English Publication details: Los Angeles ; London ; New Delhi ; Singapore ; Washington DC ; Melbourne SAGE, 2014Edition: 4ª edDescription: xxi, 294 pages : illustrations ; 25 cmISBN: - 9781446274958
| Item type | Current library | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
| Book | TBS Barcelona Libre acceso | HD30.3 COR (Browse shelf(Opens below)) | Available | B00642 |
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| HD30.3 BER Comunicación interna en la empresa | HD30.3 BRA Visual doing applying visual thinking in your day-to-day business | HD30.3 CAB Les organisations | HD30.3 COR Corporate communication | HD30.3 DET La communication interne au service du management | HD30.3 JIM Comunicación e imagen corporativa | HD30.3 KAW El arte de cautivar |
Part I: Introduction Chapter 1: Defining Corporate Communication-- Chapter 2: Corporate Communication in Contemporary Organizations-- Part II: Conceptual Foundations-- Chapter 3: Stakeholder Management and Communication-- Chapter 4: Corporate Identity, Branding and Corporate Reputation-- Part III: Corporate Communication in Practice-- Chapter 5: Communication Strategy-- Chapter 6: Strategic Planning and Campaign Management-- Chapter 7: Research and Measurement-- Part IV: Specialist Areas in Corporate Communications-- Chapter 8: Media Relations-- Chapter 9: Employee Communication-- Chapter 10: Issues Management-- Chapter 11: Crisis Communication-- Part V: New Developments in Corporate Communication-- Chapter 12: Leadership and Change Communication-- Chapter 13: Corporate Social Responsibility (CSR) and Community Relations-- Chapter 14: Social Media and Corporate Communication.--
