Trading up
Material type: TextLanguage: English Publication details: Portfolio, 2008Description: 300 p.; 21 cmISBN:- 9781591840701
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | TBS Barcelona Libre acceso | HD9999 SIL (Browse shelf(Opens below)) | Available | B01507 |
Browsing TBS Barcelona shelves, Shelving location: Libre acceso Close shelf browser (Hides shelf browser)
HD9999.P3932 HOR Understanding the marketing exceptionality of prestige perfumes | HD9999.P3934 TOR Puig | HD9999 SIC Luxury, lies, and marketing : shattering the illusions of the luxury brand | HD9999 SIL Trading up | HD9999 SOM The road to luxury | HD9999 SOM The road to luxury | HD9999 TOR Sustainable luxury |
Index
Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a ,000 set of Callaway golf clubs. In dozens of categories, these 'new luxury' brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional 'old luxury' goods. Trading Up has become the definitive book about this growing trend.