The Fundamentals of Digital Fashion Marketing
Material type: TextLanguage: English Publication details: Bloomsbury Visual, 2017Description: 216 pages ; 25 cmISBN:- 9781474220859
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Book | TBS Barcelona Libre acceso | HD9940.A2 HAR (Browse shelf(Opens below)) | Available | B01450 |
Browsing TBS Barcelona shelves, Shelving location: Libre acceso Close shelf browser (Hides shelf browser)
HD9939 CHO Fashion branding and consumer behaviors | HD9939 CLI Overdressed | HD9940.A2 COC The ten | HD9940.A2 HAR The Fundamentals of Digital Fashion Marketing | HD9940.A2 RAB Consumer behavior | HD9940.A2 SAP Trademarks and fashion | HD9940 AGI The end of fashion |
1. Fashion Marketing and Digital Technologies 2. Fashion and Online Marketing-- 3. Social Media and Fashion Marketing-- 4. Fashion and Film -- 5. Fashion and Mobile Media -- 6. Digital Spaces and Innovations-- --
The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. ; ; The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.