Consumer behavior / Michael R. Solomon

By:

Solomon, Michael R [author]

Material type: Text

TextLanguage: English Publication details: Harlow, England : Pearson Education, 2017.Edition: Twelfth edition.Description: 623 pages : illustrations (chiefly color) ; 27 cm.ISBN:

9781292153100

Subject(s):

Genre/Form:

Consumer behavior -- Textbooks

Contents:

Buying, Having, and Being: An Introduction to Consumer Behavior — Consumer and Social Well-Being — Perception — Learning and Memory — Motivation and Affect — The Self: Mind, Gender, and Body — Personality, Lifestyles, and Values — Attitudes and Persuasive Communications — Decision Making — Buying, Using, and Disposing — Groups and Social Media — Income and Social Class — Subcultures — Culture.

Summary: Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age. In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior. Pearson MyLab Marketing™ not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Pearson MyLab Marketing is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.

Holdings ( 1 )
Title notes ( 2 )

Holdings
Item type	Current library	Collection	Call number	Status	Notes	Date due	Barcode
Recommended bibliography book	TBS Barcelona	Core Textbooks	HF5415.32 SOL (Browse shelf(Opens below))	Available	Twelfth edition.		B03739

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Previous	HF5415.13 KOT Marketing management	HF5415.153 KIM Blue ocean strategy : how to create uncontested market space and make the competition irrelevant	HF5415.153 KIM Blue ocean strategy : how to create uncontested market space and make the competition irrelevant	HF5415.32 SOL Consumer behavior	HF5415.5 OST Value proposition design : how to create products and services customers want	HF5415.5 OST Value proposition design : how to create products and services customers want	HF5438.25 JOB Selling and sales management	Next

Buying, Having, and Being: An Introduction to Consumer Behavior —
Consumer and Social Well-Being —
Perception —
Learning and Memory —
Motivation and Affect —
The Self: Mind, Gender, and Body —
Personality, Lifestyles, and Values —
Attitudes and Persuasive Communications —
Decision Making —
Buying, Using, and Disposing —
Groups and Social Media —
Income and Social Class —
Subcultures —
Culture.

Solomon’s Consumer Behavior: Buying, Having, and Being deepens the study of consumer behavior into an investigation of how having (or not having) certain products affects our lives. Solomon looks at how possessions influence how we feel about ourselves and each other, especially in the canon of social media and the digital age.

In the Twelfth Edition, Solomon has revised and updated the content to reflect major marketing trends and changes that impact the study of consumer behavior. Since we are all consumers, many of the topics have both professional and personal relevance to students, making it easy to apply them outside of the classroom. The updated text is rich with up-to-the-minute discussions on a range of topics such as “Dadvertising,” “Meerkating,” and the “Digital Self” to maintain an edge in the fluid and evolving field of consumer behavior.

Pearson MyLab Marketing™ not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

Pearson MyLab Marketing is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.