Pricing : making profitable decisions / Kent B. Monroe.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9780070427822
- 658.8/16 20
- HF5416.5 .M66 1990
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Recommended bibliography book | TBS Barcelona | HF5416.5 MON (Browse shelf(Opens below)) | Available |
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Includes bibliographical references and indexes.
Kent Monroe's new edition of Pricing: Making Profitable Decisions marks the return of this classic introduction to the foundations of pricing. Designed to teach you an integrative framework for making pricing decisions, the Third Edition represents a substantial revision of the previous edition. With new topics such as price wars, value-oriented pricing, and competitive signaling incorporated into the text's unique consumer behavior focus, this edition not only focuses on economic reasoning but it also shows you the influences and behaviors behind pricing and how companies and consumers determine the right price for a product or service.