Essentials of marketing research : a hands-on orientation / Naresh K. Malhotra (Georgia Institute of Technology).
Material type:
TextLanguage: English Series: Always learningPublisher: Harlow, Essex, England : Pearson Education Limited, [2015]Copyright date: ©2015Edition: Global editionDescription: 432 pages : color illustrations ; 28 cmISBN: - 1292060166 (pbk.)
- 9781292060163 (pbk.)
- HF5415.2 .M28842 2015
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode | |
|---|---|---|---|---|---|---|---|---|
| Book | TBS Barcelona | HF5415.2 MAL (Browse shelf(Opens below)) | 1 | Available | SOON AVAILABLE |
Browsing TBS Barcelona shelves Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.2 MAL Essentials of marketing research | HF5415.2 MAL Investigación de mercados : conceptos esenciales | HF5415.2 MAL Investigación de mercados : conceptos esenciales | HF5415.2 MAL Essentials of marketing research : a hands-on orientation | HF5415.2 MAL Marketing research : an applied approach | HF5415.2 MAL Marketing research : an applied orientation | HF5415.2 SIL The essentials of marketing research |
Includes bibliographical references and index.
Essentials of Marketing Research: A Hands-On Orientation presents a concise overview of marketing research via a do-it-yourself approach that engages students. Building on the foundation of his successful previous titles–Basic Marketing Research: Integration of Social Media and Marketing Research: An Applied Orientation–author Naresh Malhotra covers concepts at an elementary level, deemphasizing statistics and formulas. Sensitive to the needs of today’s undergraduates, Malhotra integrates online and social media content, and provides current, contemporary examples that ground course material in the real world.
